Creative design is the most important element of a product’s first impression.

The goal of great package design is to attract and lure your customer’s eye away from the competition and focus on your product.  In a highly competitive retail world, it is essential to invest in attractive and effective design and packaging.

Our experienced design team will maximize the effectiveness and recognition of your product.
 

Packaging and Label Design
Food Package Design
Food Label Design 
Product Package Design
Product Label Design 
Wine and Spirits Label Design

PACKAGE DESIGN PROCESS

Initial Meeting... Whether face to face or by phone, we get to know you with a fun and creative collaboration.  We clarify your branding objectives, design preferences, structural specifications, production considerations and budget. 

Research... We begin by studying your competition, your retail environment and similar product packaging. We study conventional design direction as well as a fresh approach, as sometimes the best design comes from using an unconventional concept.

Conceptual Design... A minimum of 3 concepts are provided with design and brand direction. 

Editing Process... Fresh ideas and elements from each conceptual design are incorporated into additional rounds of concepts.

Mock-ups... As some design appears different when translated from 2D to 3D, we can work with your printer or fabricator to create mock-ups. By creating several and grouping them, you can get a clear picture of the shelf presence and make revisions accordingly.

Finalized Design... Files are uploaded to production and archived for your records.

Collateral and Marketing Materials... We create design keeping in mind martketing materials and merchandising display that will enhance product recognition, sway purchase decisions and stand in for the salesperson.