NEW CLIENT PROJECT

LA BUONA TAVOLA TRUFFLE CAFE
Pike Place Market, Seattle 

"I couldn't have asked for a better, more fun, collaborative experience! From our very first brainstorming session, Ashbeck Design just "got it", they listened and asked questions, making sure they understood what I wanted.   I'm probably the typical, small business owner, with lots of ideas running in a zillion different directions, but Ashbeck Design was able to tease out the main thread, and then create a cohesive, organized Brand that will help my business grow. 

Their designs and layouts have given everything the polish that I have always wanted for my shop.  They brought it all together with a rich color scheme, the perfect blend of dramatic and clean-lined fonts, and simple, but elegant signage.  And my wonderful Truffle Queen caricature logo is absolutely PERFECT!  My old customers love all of the changes, one of them said it best..."This all looks like YOU, it's like shorthand for new customers to know what you're all about, and what they can expect from your products." I love that!"

Rei Hanscomb, Owner, La Buona Tavola Truffle Cafe

 

Services

  • Logo Refresh / La Buona Tavola Truffle Cafe
  • Logo / Truffle Queen Gourmet Food Specialties
  • Label / Truffle Queen Gourmet Food Specialties

Collateral / Marketing Materials

  • Business Cards
  • Market Flyers
  • Shipping Gift Card
  • Gift Certificate
  • Print Advertisements
  • Shop Shelf Talkers
  • Shop Signage
  • Outdoor Signage

 

Client Need:

Displaced from her shop during the Pike Street Market renovation, Rei Hanscomb, owner of La Buona Tavola Truffle Cafe wanted a brand refresh to reopen her newly renovated shop with vitalità.

Solution:

Specializing in Truffle Products and Italian Specialty Food and Wines, we began by refreshing the La Buona Tavola logo. We updated the logo name and resized the "truffle hunting" pig and man to bring the focus of the logo on what they're know for...truffle products. To complete our core design foundation, we chose fonts and created an earthy and rich color palette, representative of the food and wine rich Italian landscape, to create a fresh, vibrant continuity throughout the shop redesign and all brand materials. 

With the reopening of the shop, it was an opportune time to introduce their own Truffle Queen Gourmet product line. We worked with Rei, known herself as the "Truffle Queen" to create the caricature Truffle Queen logo. Then using the existing color palette, we designed the labels to coordinate with all brand materials, creating consistency in every point of public contact. The Truffle Queen Truffle Oils and Truffle Salts are the shop's best selling products.