“Ashbeck Design is an expert marketing corporation with a top notch portfolio and professional body of work. For many years, Ashbeck Design has delivered award-winning products that build new brand strategies, marketing, and communications programs. The firm has expanded to offer their clients project management in addition to creative design, which helps keep projects on time, on budget, and on target. Not just an "art house" and not just a "technical specialist". Rather, a total service company that not only collaborates to forge innovative and leading-edge brand identity, but also offers the behind-the-scenes expertise that pulls the entire project together. They also know how to work within budgetary constraints to deliver a quality project for both large and small organizations.”
Ruth Swain, Economic Development Director, City of West Richland, WA
4 Year Customer
Services
- Logo / City of West Richland
- Logos / 6 Revitalization Districts
Collateral / Marketing Materials
- Identity Materials - City of West Richland
- Masthead - Property Developments
- Brochure
- Event Postcard
- Newsletter
- Signage
Revitalization Project
Client Need:
For the revitalization of the City of West Richland, Ruth Swain, Economic Development Director, needed visual presentations which would communicate their vision to prospective developers, local residents and surrounding communites. Their request was to create a fresh city logo, 6 district logos and marketing materials to convey the vibrant, forward thinking perspective of the community.
Solution:
We began with a color palette representative of their natural environment, the community’s fresh perspective and to coordinate with their architectural renderings. Using this color palette, we designed the city logo representative of the sunshine and the youthful, growing community. We then created the district logos to represent each specific area, yet coordinate as a group in color and style. Using these core elements, we created all marketing and presentation materials.
By creating a descriptive and coordinated presentation, the city’s message of revitalization and the strengths of their community are clearly communicated in every point of public contact.