"A very large share of the successes of our National brands, are due to exceptional graphic design and precision timing by Ashbeck Design. Our collaborative National brands include: "Bybee Foods Organics", "Bybee Foods Northwest Growers Select", and "Columbia River Organics". We are over 40 labels strong and 6 strong years in retail with these brands, with 100% of the graphic work on these labels created by Ashbeck Design. Deb Ashbeck and her team have been very professional, timely, and extremely creative for both the inception and implementation of new labels, as well as servicing existing labels. Our industry is very dynamic and demands differentiation. We feel that Ashbeck Design provides this for our Company and more than exceeds our expectations of a graphic design firm. I would highly recommend their services!"
Kevin Sund, Vice President, Sales and Marketing, Bybee Foods, LLC
11 Year Client
Collateral / Marketing Materials
Columbia River Organics Project / Whole Foods Markets
Creating a new organic product line exclusively for Whole Foods Markets, Bybee Foods, LLC needed brand and package design that would represent the quality of their products to a new target market. Their goal was to convey their "fresh from the farm to you™" quality and environmental commitment throughout the entire product line.
Working with Bybee Foods and the Whole Food Marketing Department, we began the process of developing conceptual names and logo design. We developed the logo representative of the Bybee Farm itself and their location overlooking the Columbia River. We then incorporated the earth tones of the new logo throughout the package design and food photography, using fresh produce and an outdoor garden background. The final package design utilizes a black frame and earthtones to showcase the beautiful, natural color and texture of the fruits and vegetables, resulting in a striking shelf presentation and a successful product line.